 SYTR
Synthetic
Turf Corporation of America
International Surfacing of Colorado
http://www.sturf.com/
http://www.internationalsurfacing.com/
Mission
Synthetic
Turf Corporation of America “The Grass is always Greener” will become the
dominant player in artificial turf resale and installation business.
Executive Summary
The Company believes that the artificial turf
business will see a dramatic increase due the ongoing advancements in the
technology of artificial turf. Additionally the current drought much of the
United States is experiencing and the related increase in watering restrictions
as water supplies continue to be under more strain favor the artificial turf
alternative. The Company is well positioned to be a significant player in the
artificial turf business. We were established in 2002 and have become a key
provider of product installation and training within the synthetic turf
industry. We have a dynamic array of synthetic turf systems for many
environments. We have a dynamic and vertically integrated management team with
landscaping, installation and synthetic resale exceeding 15 years. We emphasize
high quality service and support, with a superior product allowing us to
differentiate ourselves from the competition.
Synthetic Turf Corporation of America is
establishing itself as a key provider of Synthetic Turf and installation within
the industry. Our synthetic grass surfaces are the most flexible and durable
within the industry. While the majority of turf has visual similarities, there
are material differences between all turf systems. The Company is the only one
that has an exclusive license to market and resell a unique and patented way to
provide durability and quality on the upper half of the synthetic system
(developed by Avery), and provide a stable shock absorbing pad for low G-Max
levels on the bottom half of the synthetic system. This is our Durablend
Layer. DuraBlend is a half-inch shock pad that is installed into the bottom of
our Plus system (above the backing and between the fibers). This feature not
only provides excellent shock absorbing capability, but also increases
durability significantly but reducing the migration of synthetic granules placed
on the top of the system. What this means is that the system not only has
superior materials but also provides un-equaled safety.
It is the Company’s goal to take a leadership role in the rapidly growing
synthetic turf industry. Due to the growth and the lack of competitive
saturation of this industry, further lucrative opportunities are continuing to
present themselves. The turf industry is faced with two diverging issues and no
single understanding on how to profitably address the future. The first areas
is the proliferation of synthetic turf uses within the drought ridden southwest
as well as world wide, from state and county run facilities to residential
applications. The second is the need for educating the community on the
benefits of synthetic turf systems as a viable and profitable alternative to
traditional grass environments.
Currently there are no serious competitors that offer a dynamic slate of
services and products within our target marketing demographic. Although there
are a number of competitors in various segments of our industry brand and
customer loyalty are not yet a premium. We view this market as fragmented by
region and application. Our complete solutions concept promotes not only
increased margins but also customer loyalty. There are many product, and
service companies with-in the nation and worldwide that offer quality
deliverables. However, there are very few if any that will extend beyond
traditional sales horizon to ensure satisfied customer and quality product
installation. Compared to competitive services, the International Surfacing of
Colorado business model is not currently being matched or duplicated. The
ability and desire to provide all these important services is a mandate unique
to our Company.
Visit our site at
http://www.sturf.com/
Or
http://www.internationalsurfacing.com/
The Market
Artificial Turf as been driven by the following advantages over traditional
natural grasses:
1.
LOWER MAINTENANCE COSTS – Artificial Turf requires no mowing, watering,
fertilizing, or re-seeding. Regular maintenance involves brushing or vacuuming
with rented, leased or owned equipment. Watering a typical sand based football
or soccer field can require 1.0 to 4.0 million gallons of water per year along
with the appropriate fertilizers, herbicides and pesticides.
2.
SURFACE AVAILABILITY – Traditional grass surfaces need time to recover
from heavy usage. Additionally, artificial surfaces do not become muddy in wet
weather. Studies of facilities that have converted natural fields to synthetic
turf suggest that field usage can increase by a factor of three.
3.
INJURIES – A study by the NFL concluded that there were slightly fewer
serious injuries on artificial turf compared to natural grass, while synthetic
fields reported more minor injuries. (Serious injury is one causing a player to
miss one or two games.)
4.
ENVIROMENTAL FRIENDLINESS – In addition to the environmental advantages
that come from lower water usage, the removal of significant amounts of
fertilizer and pesticides means less chance of contaminating groundwater. In
addition, synthetic turf is commonly made of recycled materials.
As demand for grass alternatives continues to
expand, more consumers will turn to alternative solutions.
-
Landscaping Contractors and Suppliers
- Landscaping applications such as
landscape planting islands, road medians.
-
Home Solutions Companies -
Such as Home Depot, Menards, Lowes
-
Golf Courses
/ Driving Ranges
-
Housing Developments
Marketing
Strategy
1. Launch the marketing
and sales strategies in the first and second quarter of 2003. - We will
redirect our marketing message in the market and begin to target direct
equipment buyers and end users at the decision stage. We will also hire sales
personnel when appropriate to help capitalize on the marketing efforts.
2. Build a
relationship-oriented business; customer intimacy.
- International Surfacing of Colorado’s commitment to long-term relationships
with clients, not single transaction deals with customers, is being built to
become the industry standard. The Company will become a total synthetic
landscaping system relationship, not just a vendor. The client will clearly
understand and highly value this relationship.
3.
Focus on Target markets. - Our offerings will focus on the targeted
profiles that we have identified in the multiple market segments outlined in
executive summary.
Our strategy is
emphasizing relationships. The tactics are marketing the company (instead of
products), more regular contacts with customers. Programs for marketing the
company include a direct mail program, a national advertising campaign, and
attendance at trade shows.
Value
Added
Our value position
differs from the standard distributor and operational company in that we offer
our target client, who is service seeking as well as in need of superior product
line, a vendor who is a strategic ally, at a premium price that reflects the
value of reassurance that our systems will perform.
1. Emphasize the
"Turn-Key" solution combined with the service and support;
2. Build a relationship
business;
3. Focus on the clients
in the target market that best fit our strategy.
Keys To Success
Ø
Offering quality products, strong
education and providing excellent customer service
Ø
Service quality
Ø
Cost are controlled by exclusivity
with manufacturer and dynamic distribution chain
Ø
Developing customer loyalty
1. Athletic Field
Segment.
According to research prepared by the
Registrant, the Registrant estimates that the athletic field artificial
surfacing market in the United States has a gross market size of more than $150
+ million. This market is high schools, colleges and professional football in
the United States, each having certain athletic surfacing needs for their
fields, each in the $350,000 to $1,000,000+ price range, which will need
replacement during the next five years. Not only are many natural grass fields
in need of expensive repairs, but, according to the Registrant's own municipal
research, it currently costs a high school or college up to $50,000 per year to
maintain a natural grass sports field.
The Company intends to target regional athletic
fields for high schools and colleges in the United States, which numbers more
than One Thousand and Eight Hundred. To date, the company has manufactured
artificial playing fields in the United States, and the Registrant is bidding
through it Dealer Reps on numerous athletic fields throughout the United States.
2. Residential and Commercial Segment.
There are millions of homes in the United
States. The Registrant intends to capture a percentage in each region of the
United States area for installation of artificial turf lawns, at an average sale
of $3,600 per home. The Registrant also intends to pursue installations at
commercial facilities. To date, the Registrant through its sales representatives
and distributors has installed artificial turf residential lawns and artificial
turf-landscaping projects at commercial facilities throughout New Jersey.
The Registrant also
intends to pursue projects for childcare centers and playgrounds. In several
states there are rules mandating safe surfaces to protect children from falls,
the Registrant is promoting its artificial turf as a safe, low maintenance
alternative to woodchips and rubber crumb. To date, the Registrant has bids
through its distributors for artificial turf in childcare centers and
contemplates having orders for additional installations through October 2003.
Positioning Statement
We occupy a unique
position in the market. At the moment, we are alone in our field. International
Surfacing of Colorado is a vendor and trusted strategic ally who makes sure that
our synthetic turf perform with strong operational systems. Unlike other
distributors and installation companies, International Surfacing of Colorado
knows the customers’ expectations and the buying patterns that exist in the
market. This allows us to offer the most proactive support, service, and
training of anyone in the industry.
International Surfacing of Colorado is a
wholly owned subsidiary Synthetic Turf Corporation of America, Symbol: (SYTR)
OTC BB, organized under Nevada law. There are approximately 500 million shares
of common stock authorized.
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